Shopify CRO Glossary
Plain-English definitions for conversion rate optimization terms every Shopify merchant should know.
CRO (Conversion Rate Optimization)
Conversion Rate Optimization (CRO) is the process of increasing the percentage of website visitor...
Shopify Conversion Rate
A Shopify store's conversion rate is the percentage of visitors who complete a purchase. It is ca...
Friction Point
A friction point is any element in a store's experience that creates hesitation, confusion, or do...
Cart Abandonment
Cart abandonment occurs when a shopper adds items to their cart but leaves without completing the...
AOV (Average Order Value)
Average Order Value (AOV) is the average amount spent per order in a store. It is calculated as: ...
A/B Testing
A/B testing (also called split testing) is a method of comparing two versions of a page or elemen...
Checkout Optimization
Checkout optimization is the process of reducing friction in the final steps of the purchase proc...
Bounce Rate
Bounce rate is the percentage of visitors who leave a site after viewing only one page without ta...
Social Proof
Social proof is the psychological phenomenon where people look to the actions and opinions of oth...
Revenue Per Visitor (RPV)
Revenue Per Visitor (RPV) is a metric that combines conversion rate and average order value into ...